UOMO Group in Singapore

Client
Year
2014-2016
tags

For 2 years, RSVP managed all brands under the purview of luxury menswear retailer, UOMO Group including Brioni, Stefano Ricci, Uomo Collezioni, Zilli, Billionaire Couture, Pal Zileri, Santoni, Moreschi, among others. RSVP provided strategic counsel, press office services, press day activation, photo shoots, event management, KOL programmes, marketing partnership initiation, advertising spend advisory and digital training. Over the years, the RSVP events team managed the launch of Billionaire Couture with Flavio Briatore, the launch of Moreschi, along with seasonal press day presentations for the media. The PR team has worked closely with media to create unique partnerships beyond the traditional press release. When UOMO Group opened menswear boutique The Bespoke Club targeted at a younger audience, RSVP helped engage KOLs Jon Yongfook Cockle and Edward Russell as ambassadors to create more conversations on relevant social media channels.