Gessi Opens First Asia Flagship Store in Singapore

Client
Year
2015
tags

Multi award-winning luxury Italian bathroom furnishing company, Gessi, opened their first Asia flagship space in Singapore. After extensive renovations at the heritage Victorian mansion along Penang road, they engaged RSVP PR agency to launch their beautiful 2-storey space in Asia, aptly named Casa Gessi. RSVP secured over 15 interviews for the client and over $420,000 in editorial coverage.

In light of Singapore Fashion Week that was taking place around the time of the launch, RSVP also initiated a partnership opportunity between Chanel, Kim Robinson and Buro 24/7. RSVP coordinated efforts between the brands, created a pop-up Beauty Bar at Casa Gessi and invited a select group of KOLs that were attending the Victoria Beckham show to prep their hair and make-up at the venue. KOLs that attended the event include Charmaine Seah, Aarika Lee, Tracy Phillips, Yvette King, Nicole Wong, Kristine Wong, and more.