Ermenegildo Zegna Launches Flagship Boutique in Paragon

Client
Year
2013
tags
Iconic menswear retailer Ermenegildo Zegna engaged RSVP for the launch of their newly renovated flagship boutique at Singapore’s premier mall, Paragon. To create a higher level of engagement with the audience, RSVP initiated a special project with August Man, a competition for an opportunity to model for Ermenegildo Zegna for the evening. The events team transformed the atrium space segregated by a giant Z-shaped panel that created additional branding from bird’s eye view. The evening kicked off with a performance by hip-hop dancers clad in the sporty ZZegna collection. As champagne flowed, guests were treated to artisanal experiences such as leather stamping, shoe shining services and fittings with master tailors. Managing Director of Aseania, Ermenegildo Zegna, Peter Thewlis graced the event along with delighted guests, Anita Kapoor, Rosalyn Lee, Justin Vanderstraaten, Richard Hererra, Hossan Leong, Christian and Julian Tan.